How the AffTrackers affiliate platform works

Step 1 in practice: campaigns and deals

A campaign is one destination you want traffic for: a casino brand, a sportsbook, a welcome offer for one market. For each campaign you set the landing page the smart links point to and the commission plan that applies. Most operators start with two plans, a standard RevShare for content affiliates and a CPA with a qualifying deposit for paid-traffic partners, then add special deals later for the few partners who earn them.

This is also where you decide the rules that cause arguments later if nobody writes them down: how NGR is calculated, whether negative months carry over, and the minimum first deposit for a CPA. Set once, they apply automatically to every player.

Step 2 in practice: who gets in

Affiliates sign up through your branded registration page and list the websites, channels or apps they will use. You review each one before approving it. For an iGaming brand this check is worth the time: one partner bidding on your brand name or sending incentive traffic can cost more than ten honest ones earn. Once approved, the affiliate lands on a dashboard with their links, your banners, their promo code if you give them one, and their stats from the first click.

Step 3 in practice: connecting your platform

On the technical side, your team does two small jobs. The landing page keeps the click ID that arrives with each visitor and stores it against the player when they register. Then your back office calls the AffTrackers postback URL when a player signs up and when they deposit, and sends revenue data so NGR-based commissions can be worked out. Most casino platforms already have a field for an affiliate postback, so this is often configuration rather than development.

Before going live, send a few test events. You should see them appear in the admin view and the test affiliate's dashboard within seconds. If they do not, it is far easier to fix now than after a month of real traffic.

Step 4 in practice: month end without spreadsheets

At the end of the period the platform has everything it needs: which players belong to which affiliate, what each player deposited and what they were worth after bonuses and chargebacks. RevShare, CPA, hybrid and sub-affiliate earnings are calculated per affiliate. Your team reviews the totals, exports the CSV for finance and marks the payouts as paid. Affiliates see the same numbers in their own dashboard, which is what keeps payout day quiet.

How long does it take?

The account itself is ready the same day. A small program with a handful of affiliates and a simple RevShare plan can be live within a few days, mostly depending on how quickly the postback is set up on your side. Operators moving from another platform take a little longer because affiliates, plans and history are imported first; on Growth that migration is guided, on Enterprise we run it for you. Plans and limits are on the pricing page.

What to prepare before day one

Three things make the first week smoother. A short list of the affiliates you already work with, so they can be invited as soon as the account is open. Your commission terms written out in plain words, including the qualifying deposit and the carryover rule, so they can be entered once and correctly. And a contact on the technical side who can add the postback call and run a test signup. With those ready, most of the setup is waiting for approvals rather than building anything.

Who does what

• Your affiliate manager: deals, approvals, creatives, partner relations.
• Your developer or platform provider: click ID on the landing page and the postback call, usually a one-off task.
• Your finance team: month-end review and CSV export.
• AffTrackers: hosting, tracking, calculations, updates, backups and support.

Casino and sportsbook operators will find the gaming-specific details, such as NGR, carryover and promo-code attribution, on the iGaming affiliate software page.