About Trackers and Co
AffTrackers is built and operated by Trackers and Co, an affiliate-technology company headquartered in Newcastle, United Kingdom.
We started AffTrackers because the affiliate tools available to iGaming operators were either bloated enterprise suites or fragile spreadsheets. We set out to build an online affiliate platform that is powerful enough for a multi-brand casino network, yet simple enough to launch in an afternoon.
Where the product comes from
AffTrackers did not start as a pitch deck. It started as the tracking system behind real casino affiliate programs, the kind where a partner emails on the second of the month asking why last month's CPA count is three short. Most of what is in the product today exists because a question like that came up and the old tools could not answer it.
A few examples. Streamers and Telegram channels kept sending players who never clicked a link, so promo-code attribution became a core feature rather than an add-on. Paid-traffic partners kept triggering CPAs on tiny first deposits, so the qualifying deposit became a setting each operator controls. Affiliates running their own trackers wanted conversions the moment they happened, so postbacks fire in real time to every affiliate who has one configured, not in a nightly batch.
What we believe
- Accurate tracking is non-negotiable. Every payout depends on it, so our tracking software is first-party and real-time.
- Affiliates are partners. A great affiliate dashboard keeps the best partners loyal.
- Operators should own their data. Full exports, transparent reports, no lock-in.
Who uses AffTrackers
Two groups of people log in every day, and we design for both. On one side are operators: online casinos, sportsbooks and groups running several brands from one back office, who need to approve partners, set deals and close the month without a spreadsheet. On the other side are their affiliates, who mostly want three things: a link that works, a number they trust and a payout that matches it. If the affiliate dashboard is confusing, the operator ends up answering support tickets instead of growing the program, so we treat it as part of the product, not an afterthought.
What we are not
AffTrackers is software. We do not run an affiliate network, we do not buy or resell traffic and we do not take a cut of your affiliates' commissions. The plans on the pricing page are what you pay. Your affiliates, your players and your reports stay yours, and you can export all of it at any time.
How we work with operators
Most programs come to us from another tool, so onboarding usually starts with a migration: affiliate accounts, their sites and their deal terms are moved across, tracking is connected to your platform with a postback, and a handful of test events are checked end to end before real traffic is switched over. If you would rather see the product before any of that, the live demo is open with demo / demo and shows both the admin and the affiliate side.
Company details
Trackers and Co
Ug39 Denise Coates Foundation Building, Home Farm Drive, Keele, Newcastle, Staffordshire, ST5 5NS, United Kingdom
Email: [email protected]
Explore the AffTrackers affiliate platform
Work with the team behind AffTrackers
Questions about migration, white-label or enterprise? We are happy to help.