Affiliate platform features, end to end

How the features fit together in a working week

Feature lists tend to read like a menu. In practice the pieces only matter when they connect, so here is what a normal week looks like for a team running its program on AffTrackers.

Monday: new partners and new websites

Affiliates who applied over the weekend sit in the approval queue with the websites they registered, the categories they chose and the languages they publish in. A manager checks each site, approves the good ones and assigns a deal. The moment a site is approved, the partner can create links for it; until then, no traffic from it counts.

Tuesday to Thursday: links, creatives and campaigns

Partners pull banners and landing pages from the creative library, each one already carrying its tracking code. Smart links route players to the right landing page per campaign, and sub-IDs let a partner tell apart the comparison table from the sidebar banner, or one video from another. When marketing launches a new promotion, the creatives go into the library once and every affiliate can use them the same day.

Every day: tracking and quality control

Clicks, signups, first deposits and revenue arrive in real time through first-party tracking and server-to-server postbacks from the operator's back office. Repeat clicks from the same source inside the window you define are de-duplicated, and suspicious patterns are flagged before they turn into commission. Players who arrive with a promo code instead of a link are still credited to the right partner.

Month end: reports and payouts

Commission is calculated per affiliate on the deal they hold: RevShare on net revenue, CPA on qualifying first deposits, Hybrid on both, plus the sub-affiliate share for partners who recruited others. Finance exports the period to CSV, and each affiliate sees the same qualified figures in their dashboard. Fewer disputes, faster payments.

Features for the two people who use it most

The program manager gets a command-center dashboard with today's and month-to-date KPIs, campaign and advertiser management, creative administration, website approval and granular reports. Multi-brand programs keep each brand's campaigns apart while sharing the same affiliate base.

The affiliate gets a self-serve dashboard with a 30-day performance chart, a link creator, the creative library, sub-affiliate earnings and real-time stats. Partners who can check their own numbers ask fewer questions and send more traffic.

Want to see the tracking layer in detail? Read about the affiliate tracking software, or see how casino operators use it on the casino affiliate platform page.