Affiliate platform

An affiliate platform built to launch, track and scale

AffTrackers is a complete affiliate platform — the software operators use to run an affiliate program end to end. Recruit affiliates, hand them trackable links and creatives, track every click and conversion in real time, and automate payouts on RevShare, CPA or Hybrid deals.

What an affiliate platform should do

A modern affiliate platform is more than a link shortener. It is the system of record for your partnerships: who sent which player, what they were paid, and how much net revenue each partner generated. AffTrackers brings campaign management, affiliate tracking software, payouts and reporting into a single dashboard so your team never reconciles spreadsheets again.

Core capabilities

Designed for performance marketing teams

Whether you run an in-house program or a full casino affiliate network, AffTrackers scales with you: unlimited campaigns, multi-tier sub-affiliates, granular permissions and CSV exports for finance. It is delivered as an online affiliate platform, so there is nothing to host or maintain.

From first affiliate to full network: how programs grow on AffTrackers

Most programs start small. A marketing manager signs up a handful of review sites and a couple of streamers, agrees a flat CPA with some and a RevShare with others, and needs to know by Friday who brought in which depositors. At that stage the platform has one job: give every partner a clean link, record what happens after the click, and show the same number to both sides.

The second stage arrives faster than people expect. Partners ask for sub-IDs so they can split traffic by page or video. Finance wants a monthly export that matches the back office. Someone negotiates a Hybrid deal, and a top affiliate wants to recruit others under them. AffTrackers handles each of these inside the same account: per-affiliate deal terms, sub-ID reporting, CSV exports by campaign or site, and a 2-tier sub-affiliate structure, so nothing has to be rebuilt when the program changes shape.

The third stage is the network. Several brands, sometimes several advertisers, dozens of managers and hundreds of active partners. Here the value of an affiliate platform is control: permissions that keep each manager in their own lane, quality checks on new websites before traffic goes live, and fraud filtering that stops duplicate clicks and suspicious signups from reaching the commission run.

What operators usually ask before switching

Will our affiliates have to change their links? New links are generated per campaign, and the affiliate dashboard makes it easy for partners to swap them in. Many operators run old and new tracking side by side for a short period so nobody loses attribution during the move.

Can we keep different terms for different partners? Yes. Each affiliate carries their own deal: RevShare percentage, CPA amount, Hybrid mix or custom sub-affiliate share. Changing one partner's terms never touches the others.

How do we check it before committing? Open the live demo, log in as an operator and then as an affiliate, and compare what each side sees. Then read how a program goes live and pick a plan on the pricing page.

Built around the numbers that decide payouts

An affiliate program is only as trusted as its reporting. When an affiliate disputes a month, the conversation should end with a report both sides can open, not with a spreadsheet one side built. That is why AffTrackers keeps raw events behind every total: the click, the signup, the first deposit and the revenue that followed. Managers can drill from a monthly figure down to the day and sub-ID, and affiliates see the same qualified numbers in their own dashboard. Casino and sportsbook teams that need NGR and carryover logic will find the details on the iGaming affiliate software guide.